The increasingly competitive nature of Thailand’s food industry has spurred restaurant operators to adopt inventive strategies. They are now focusing on adapting to shifts in consumer preferences and lifestyle changes, ensuring their businesses remain competitive and continue to grow, as noted by the leader of a prominent conglomerate.
Nath Vongphanich, who heads Central Restaurants Group, estimated the restaurant market in Thailand to expand by 5 to 7% within this year, reaching a value of approximately 480 billion baht.
The Thai economy is demonstrating encouraging signs of growth, buoyed by the export and tourism sectors. The period from January 1 to April 14 saw Thailand playing host to 10.7 million foreign visitors, as reported by the Economics Tourism and Sports Division of the Tourism and Sports Ministry.
However, Nath warned of certain…
