The Covid-19 pandemic and a slow economic recovery is set to make the Day of Love more expensive this year, posing a challenge for florists and gift shops in the city. The same constraints are also affecting lovebirds’ celebration plans.
A recent survey by the University of the Thai Chamber of Commerce predicts spending of around 2 billion baht on valentine’s Day this year, the lowest in 15 years, with average spending of 1,176 baht per person.
More than half of respondents (51 %) said they expect their celebration will be low-key. The high price of goods, the Covid-19 pandemic, political uncertainty, and its effects have prompted caution in consumer spending. Reduced income, job loss, safety concerns, and fears of job loss are additional factors. About 83 % said they plan to celebrate this special occasion with their loved ones at home.
The survey was conducted on…
