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One of the dreams of the new generation of working people is to open a coffee shop business. Because it is a popular drink to drink all day. And with a variety of menu styles, it meets the needs of people who like to drink this drink.
Flash Coffee is another coffee shop that creates a technology-driven service process. Launching an application for consumers in Thailand with various features To help consumers access superior convenience, such as a function to order drinks in advance Then pick it up in person at the nearest branch. So you don’t have to waste time queuing.
In addition, the latest application from Flash Coffee offers a customer relationship program. electronic wallet and marketing features in the form of games via Flash Challenges for customers to enjoy and want to come back to use repeatedly
David Brunier, Founder and Chief Executive Officer, and Sebastian Hanecker, Founder, Chief Operating Officer and Chief Financial Officer. Discussing the idea behind the launch of the application, which is another important step for the company. The ongoing epidemic situation has resulted in changes in consumer behavior in many ways. People are still looking for good quality coffee that they can drink at home or at work happily and safely.
The new application from Flash Coffee saves our customers from having to wait in long queues in front of the store. But it allows them to pre-order and get their drinks quickly. It also comes with many perks for app members only.
Panpaiboon Leenutaphong, Managing Director of Flash Coffee Thailand, said that the launch of this consumer application reinforces Flash Coffee’s mission to transform the coffee industry in Asia. including in Thailand However, most of the businesses in the market remain fully offline despite the Flash Coffee brand launching in the midst of the COVID-19 pandemic. Our business in Thailand It was considered a success that exceeded expectations.
It has been able to exceed break-even point since day one and continues to grow rapidly. Flash Coffee has made a phenomenal leap in the number of stores. Over the past year, Flash Coffee has opened more than 40 outlets. Most consumers have chosen to order beverages online. This underscores the trends in consumer behavior and preferences with an increasingly digital focus in the post-epidemic world.
With the strength of the brand in technology superior operating system Along with the vision of creating a unique and different brand, Flash Coffee is ready to help combine the convenience of online shopping with the in-store shopping experience. And will continue to deliver good quality specialty coffee made from real Arabica seeds. at a price that is accessible to more and more consumers We are committed to delivering a superior customer experience through our applications launching today.
After successfully raising $20 million from global tech funding Rocket Internet in a Series A round recently, it has helped push for Flash Coffee application is ready to be launched to consumers who are real tech coffee lovers in Thailand. It comes with many outstanding features such as
- Press to order drinks in advance and pick up at the nearest branch.
Customers can order drinks in advance via the app. Then select the nearest Flash Coffee branch calculated by GPS system. and can also specify a convenient time to pick up So you don’t have to waste time queuing. - Membership system and customer relationship
The Flash Coffee app has a special feature to encourage customers to upgrade their membership level to gain access to a range of perks such as higher reward rates. Get a free menu each month. Invitations to work on special occasions souvenirs and gifts - Challenges features and in-game marketing campaigns
Flash Coffee features a new experience building system that builds relationships between brands and customers through in-app activities, through fun bounty missions and access to additional perks. - payment features
As the cashless society in Thailand continues to grow, Flash Coffee’s apps allow customers to choose to pay for their products at their convenience. via credit or debit card You can also redeem drinks using Flash Points.
Flash Coffee’s business operations are not only focused on the consumer side. At the same time, Flash Coffee believes in creating a positive experience that starts with its employees. by focusing on supporting the capacity building of personnel within the organization and promote efficient workflow. Flash Coffee also has an app for baristas. This helps to comprehensively improve the efficiency of the storefront.
as well as helping to deliver a superior customer experience. through reducing the process of preparing drinks Allocating the number of employees to meet the needs of consumers in each period. including the ability to manage equipment and materials inside the shop through the online system to ensure that the products are of the same standard It also helps to control the amount of waste left over from different processes.
“Using technology has enabled our brand to grow efficiently. It improves overall operational processes and can also be used to create a more focused customer experience. As a brand that focuses on cutting-edge innovation, Flash Coffee offers new marketing strategies. Challenging and breaking the old rules meanwhile We are committed to delivering high quality coffee to more people in the Asian region.
The launch of this application in Thailand shows that we are ready to be a leader in the coffee market in the modern era. and ready to show our potential to be superior to other competitors in the food and beverage industry This is considered a sector that has been severely affected by the COVID-19 epidemic,” Panpaiboon concluded.
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