Gardenia, known for its fragrant and buttery bakery treats, entered the Thai market in 1987. Gardenia is famous for its diverse range of flavours, including buttered scones and bread varieties like milk oat, whole wheat, banana-infused whole wheat, pumpkin, chocolate, raspberry, coconut pandan, and more. Its unique and delicious flavours quickly gained popularity in Thailand.
Originating in Singapore in 1978, Gardenia bread was designed to have a softer texture compared with rivals in the market. It achieved rapid expansion within just two years of entering Thailand, and its success led to the establishment of factories in neighbouring countries such as Malaysia, the Philippines, and Indonesia.
However, Gardenia ran into credit problems in 2007 during the global financial crisis, leading to its closure in Thailand. Despite the absence of stores, fans of Gardenia bread can still…
