Locals and tourists enjoy splashing water during the Songkran festival on Khao San Road in Bangkok. Varuth Hirunyatheb
Amid expectations of a livelier retail atmosphere this year than last, retail and wholesale operators in major regions of the country are working hard to plan various activities to stimulate spending during this year’s Songkran festival.
The Tourism Authority of Thailand (TAT) said it expects this year’s holiday period to be busier and more vibrant than last year, with up to 18.5 billion baht’s worth of revenue generated and domestic trips exceeding the level recorded in 2019 based on pent-up demand.
The TAT estimates the Songkran festival could generate 13.5 billion baht from domestic tourism based on 3.81…
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