"Faye-Fang" joins the opening ceremony of "Batik Model" to the world

“Faye-Fang” attended the opening ceremony Exhibit and sell products The development project to develop the “Batik Model” to the international level with
Invite you to experience the exhibition of batik wisdom. Ready to raise quality products to the international market, joining forces with 4 famous designer brands to transform and increase the value of batik between 21 July – 14 August 2023 at ICONCRAFT, 4th floor, ICONSIAM.

From the wisdom that has been passed down from generation to generation. The art of textiles that Thai people are well known as “Batik”.
which reflects the artistic aesthetics of humanity in expressing beliefs, traditions and culture on the fabric with identity Every pattern and color is bursting with historical origin and meaning and depth. Therefore, it is worthy of support and dissemination to be known and accepted internationally.

To realize the value of batik creative wisdom in the southern region Department of Community Development, Ministry of the Interior Therefore, the Batik Model development project has been organized to the international market with the aim of promoting the development of the model and raising the potential of batik products. to serve as a model for product development with a variety of techniques Ready to expand the processing of products to increase the value. As well as creating opportunities to expand commercial markets to domestic and international markets. and to publicize the project to be widely known Ready to develop batik products to truly meet the needs of the market. Department of Community Development therefore organized a public relations market testing activity Exhibiting and selling products Batik product model development project “Batik Model” to the international market between 21 July – 14 August 2023 at ICONCRAFT, 4th floor, ICONSIAM, which has received cooperation from ICONCRAFT. The area of creative craftsmanship of Thai people.

The event was honored by Mr. Suthipong Julcharoen, Permanent Secretary of the Ministry of Interior. Presided over the opening ceremony of the batik product model development project “Batik Model” to the international market. Activity 3 Organized market testing activities. public relations Exhibition and sale of products along with Dr. Wandee Khunchornyakong Julcharoen, President of the Interior Housewives Association, and Mr. Kita Subbrawan, Coordinator of the United Nations. Thailand Mr. Ornsit Samphantharat, Director-General of the Community Development Department gave the report together with Mrs. Jinnarat Samphantharat, President of the Community Development Housewives Club, Mr. Warong Sangmuang, Deputy Director-General of the Community Development Department, Ms. Nattanit Inthasara, who Director of the Bureau of Local Wisdom and Community Enterprise Promotion Inspector General, Department of Community Development Executives of the Department of Community Development and staff Related This was honored by the project consultant. “Thai fabrics are fun to wear” such as Mrs. Sarinda Jamonman, Mr. Thananrath Thanasetthakan, an expert in Thai fabrics, Mr. Kulwit Laosuksri, editor-in-chief of Vogue Thailand. Mr. Wirawit Akkrasantisuk, Mr. Phuphawit Krittapholnara, Mr. Polpat Asavaprapha joined in the ceremony.

Mr. Suthipong Julcharoen said that Her Royal Highness Princess Maha Chakri Sirindhorn Prince Sirivannavari Nariratana Rajakanya aware of local wisdom that is unique to the nation Her Royal Highness visited and encouraged weaving groups in various regions. continually especially in the south Her Royal Highness Princess Maha Chakri Sirindhorn observed the exhibition and product sales project. Wisdom of Thai fabrics and community handicrafts on February 4, 2023 at Thaksin University. Phatthalung Campus Pa Phayom District Phatthalung Province Royally bestowed royally patterned fabric “Rak Kanya flower pattern fabric”, which is a pattern that His Highness Studying and researching southern folk patterns Then combine the design with the “Love flower pattern” that represents the love and encouragement that His Highness created. and bestowed batik cloth with the 4th royal pattern that His Royal Highness Princess Maha Chakri Sirindhorn Prince Sirivannavari Nariratana Rajakanya graciously graciously granted the development of “Batik cloth patterned with royal names” at Queen Sirikit. the queen Her Royal Highness Princess Maha Chakri Sirindhorn was presented to His Majesty King Bhumibol Adulyadej Maha Bhumibol Adulyadej the Great visited the Republic of Indonesia in 1960 in order to be contemporary and international. His Highness pays attention to the details that make up a beautiful piece of cloth, such as writing every type of Batik pattern. These are all things that His Highness wishes to inherit and not be lost. through the development of batik fabric product model “Batik Model” to the international market in order to further develop the royally bestowed fabrics skill development and knowledge of batik fabric Including fabric products to be modern according to His Majesty’s initiative “Thai fabrics are fun to wear”

“From the implementation of the batik product model development project “Batik Model” to the international market, we have seen the importance of promoting local wisdom and community products. by promoting marketing channels and develop manufacturers marketing entrepreneur by bringing products developed by experts in Thai fabrics Or a famous Thai fabric fashion designer. to be exhibited and sold to test the market This will cause the development of additional income for manufacturers. Entrepreneurs participating in the project And can bring this batik model to extend the results to other batik groups interested in batik development to meet the needs of the market,” Mr. Suthipong added.
Mr. Ornsit Samphantharat, Director-General of the Department of Community Development, said that the operation of the batik model development project “Batik Model” to the international market is intended to carry on the wishes of Queen Sirikit. the queen Her Royal Highness Princess Maha Chakri Sirindhorn in the preservation of Thai local wisdom Publicize the genius of Her Royal Highness Princess Maha Chakri Sirindhorn Prince Sirivannavari Nariratana Rajakanya costume design Textiles and conservation of Thai fabrics to be evident have modern technology in further development, generating more income for the community To develop skills, knowledge, design of batik products and distribute products to manufacturers, OTOP entrepreneurs who make batik cloth, or people in nearby communities who are interested To develop batik products to meet the needs of the market. And publicize the batik fabric to be widely known.
Target groups participating in the project It is a group of producers, OTOP batik entrepreneurs or the general public who are interested in 7 groups/person, each group of 20 people, totaling 140 people, consisting of
1) Entrepreneurs from Krabi Province, amounting to 2 groups: 1) Tai Batik Khao Khram Community Enterprise Group
(Tai Batik) and 2) Batik chic group
2) 2 groups of entrepreneurs from Narathiwat Province, namely 1) Patek fabric group (Nina Patek) and 2) SALOMA group (Saloma Patek).
3) Entrepreneurs from Pattani, 3 groups: 1) Batik de Nara group, 2) Yaring batik group, and 3) Raya batik group.
Implementation of the batik product model development project “Batik Model” to the international market consists of 4 activities: Activity 1 develops batik product design knowledge skills; And product distribution. Activity 2 Develop and upgrade fabric and clothing products. Activity 3 Organize market testing activities. public relations Exhibition and sale of products via online system and/or other appropriate methods and activity 4: follow up to support batik entrepreneurs.

Ms. Parisa Chatnilphan, CEO of ICONCRAFT As a sponsor of the event space Regarding this collaboration, “ICONCRAFT is a platform to show potential and support and promote the works of more than 800 top craft brands from all over the country, ready to support and work together with local communities. Until becoming a community that truly loves craft The opening of the “Batik Model” exhibition this time is therefore another pride to be a part in inheriting the wisdom of art on the fabric. To create value for the product and extend it to trade on the world stage. Which every support is one of the activities that reflects the commitment of ICONCRAFT. in business to grow sustainably by jointly creating (Co-creation) and creating shared value for all parties (Creating Shared Value) reinforces the vision of ICONSIAM. that has brought Thai entrepreneurs to the world stage

In this event, there was an exhibition of batik wisdom showing the history of the creation of the pattern. The identity of batik cloth as well as various procedures and processes There are 7 groups of community groups in the project to introduce products: Batik, SALOMA (Saloma Batik), Tai Batik Khao Khram Community Enterprise (Taibatik), Batik Group (Nina Batik), Batik De Anara, Yaring Batik and Raya
Batik with highlights of works from artists who create batik such as ASAVA (Asawa), ISSUE (Issu), THEATRE (Theater) and WISHARAWISH (Wisharawit).

Invite those who are interested to experience the beautiful Thai identity of batik fabric. and learn the process of creating textile art Ready to support products from community groups at the “Batik Model” event between 21 July – 14 August 2023 at ICONCRAFT, 4th floor, ICONSIAM. For more information, call 1338 or www.iconsiam.com.