The Football Association of Thailand (FAT) has signed an exclusive international media rights deal for the next eight seasons with global sports marketing agency SPORTFIVE.
The deal — effectively an extension and expansion of a previous four-year partnership — will allow SPORTFIVE to distribute international media, gaming and data rights worldwide (excluding Thailand) for all the games played in Thai Leagues 1, 2 and 3, FA and League Cups, the Futsal League and matches involving Thailand A, U23, U19 and women’s national teams.
As part of a comprehensive arrangement that will help further build the exposure for what is arguably the epicentre for football in Southeast Asia, the relationship encompasses major domestic competitions as well as national team matches and will run…
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