Fashion tops online retail ranking in shopping survey

Fashion products top the most popular online shopping items in Thailand, while many industries are gravitating towards digital channels to boost sales, particularly grocery and electric appliances, according to a recent survey by market research firm Nielsen.

In a related survey, e-commerce giant Lazada has indicated female shoppers are the biggest bargain hunters online.

According to the “Nielsen Consumer Media View” quarterly consumer survey, purchases of fashion products, such as clothes, shoes and accessories, tallied 206% growth from 2019, the year before the start of the pandemic.

The survey gauged the opinions of more than 9,000 people in Thailand.

Trailing fashion products was groceries, cosmetics and electric appliances.

The survey found health products, such as supplements and vitamins, was the fastest-growing category of products customers are buying…