Marking Pride Month, H&M’s “My Chosen Family” campaign focuses on the concept of non-biological families, which play an essential role for many people in the LGBTQI community.
The campaign spreads the message: “Family is the people who love you, no matter who you love”.
A chosen family is made up of people with non-biological bonds who have intentionally chosen to support and love one another. What brings them together is the shared feeling of togetherness. The campaign brings together several such…
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