Lifestyle brands across the world have jumped onto the NFT bandwagon. Now, one of Thailand’s most enduring brands is about to join the blockchain-backed party.
Tomorrow, which marks World Elephant Day, Jim Thompson will release its first NFT, or non-fungible token, in partnership with cryptocurrency exchange Binance and NFKings Productions.
What’s billed as Jim Thompson’s first foray into NFTs sees the artwork released in the form of a “mystery box.” Inside the boxes find at least one of a limited series of 10 collectible elephants, each assigned a different tier: common, rare, super rare, and super special rare.
But the purchases come with more than just digital keepsakes.
Everyone who buys an NFT from the first sale also gets a one-year membership to Jim Thompson’s loyalty program. The membership level, and the discounts it affords, hinges on the…
