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Tuesday, April 30, 2024

Facebook outage a red flag for vendors

Facebook outage a red flag for vendors

Pundits propose channel expansion

A Facebook outage that lasted about six hours on Monday night serves as a wake-up call for small businesses that rely heavily on the social media giant, suggesting they should consider expanding their reach via other sales channels to restrict disruption, according to e-commerce pundits.

In Thailand, Facebook and photo-sharing app Instagram, which is owned by Facebook, suffered service outages from around 10.30pm on Monday night. The disruption affected users worldwide.

The outage triggered outcry among many local netizens who expressed their discontent through other social media channels.

Facebook later said in a statement the disruption was caused by configuration changes on the backbone routers that…

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