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Thursday, May 2, 2024

Exploring E-receipt Schemes & the 30-60% Increase in IT Sales

Photo courtesy of iStock

Sales of smartphones and computer products have soared by 30-60% in the first week of January, a trend that IT product vendors attribute to the government’s e-receipt programme. This programme, approved by the Cabinet, provides tax rebates of up to 50,000 baht (US$1,435) for individuals not qualifying for the digital handout and is slated to run from January 1 to February 15.

Dusit Sukhumvitaya, CEO of Jaymart Mobile, acknowledged a sales decline in December, attributed to a muted economy. However, he noted that demand rebounded in the final week of December, coinciding with promotional campaigns, and surged in January’s first week by 30-35% following the e-receipt scheme’s launch. This uptick reflects the delayed demand for specific smartphones, predominantly the Galaxy Ultra S23 model.

Several new mobile phones, including the Samsung Galaxy Ultra…

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