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Wednesday, May 15, 2024

‘Experience economy’ can drive tourism growth

Star-studded concerts increase demand for accommodation and flights into Bangkok, says Traveloka

A Harry Styles fan poses for a photo during the pop star’s visit to Bangkok in March this year.

The return of popular international artists and live concerts to Bangkok offers multiple benefits to the Thai economy, according to Traveloka, one of Southeast Asia’s largest travel, services and lifestyle apps.

There is a growing trend to travel internationally for music, sports and other major events. With the global music tourism market forecast to be worth US$11.3 billion by…

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