Mr Hiran says Eveandboy’s makeup line can rank as the top-selling product in the beauty store market this year.
Eveandboy, a Thai cosmetics and perfume retailer, is spending 200 million baht to reinforce its beauty business and build brand awareness across the Asean region.
Hiran Tanmit, the company’s chief executive, said after the easing of the pandemic, its makeup product line posted a significant comeback in the first two months of this year, with sales growing by 71% year-on-year, particularly in the lipstick and foundation categories.
The relaxation of mask-wearing protocols was a key factor in driving consumer demand for makeup products, he said.
Many brands also launched new products, further stimulating consumer…
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