BANGKOK, March 18 (The Nation Thailand/ANN): World famous US-based ice cream brand Baskin-Robbins has announced it is shutting down its business in Thailand after suffering losses over the past 10 years.
Baskin-Robbins entered the Thai market in 1996 under Golden Scoop, a subsidiary of retail operator and master franchisee Mud & Hound.
Mud & Hound owns Thai and international brands including Au Bon Pain, Dunkin’ Donuts and Greyhound Café.
Baskin-Robbins generated only 1% of the company’s revenue of 2.170 billion baht in 2021 compared to around 3% in 2020, according to Mud & Hound.
The number of Baskin-Robbins branches in Thailand also plummeted from 10 at the end of 2021 to four in 2022.
The remaining branches – at Siriraj Piyamaharajkarun Hospital, K Village, Siam Paragon and The Walk Kaset…
