E-channels eyed for growth
Krungsri Auto plans digitalisation push
Krungsri Auto, a vehicle loan unit under Bank of Ayudhya, is beefing up its digitalisation efforts to grow its car loans this year.
According to Kittiya Srisanit, head of Krungsri Auto Group, despite lingering challenges from the pandemic, digitalisation and collaboration with partners are the key strategies to facilitate the company’s business growth this year.
Krungsri Auto is aiming for 173 billion baht in new bookings of car loans this year, up 11% from 2020.
Mrs Kittiya said online channels covering digital platforms are expected to…
