Dusit International Vice Chairman Chanin Donavanik urged the government to focus on enhancing the quality of tourism and encouraging exploration of lesser-known destinations to boost the industry.
Chanin believes the government’s existing tourism promotion policies, including visa-free schemes and luxury tax reductions, are effective.
Chanin, who also serves as the executive committee’s chairman, highlighted several areas for the authorities to prioritise. These include the improvement of safety and convenience in the tourism sector.
“Thailand should focus on increasing spending rather than counting on volume. More importantly, it should steer them to second-tier cities, the same way Thai tourists are eager to explore new destinations in Japan.”
Chanin stressed the importance of maintaining high standards of service for tourists by…
