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Friday, May 3, 2024

Dual time zone

Established in 2005, Sincere Haute Horlogerie (SHH) aims to be a champion for creative timepieces by independent brands.

Over the years the luxury watch retailer has built a strong relationship with the industry’s disruptors, of which 18 have been chosen to launch the new SHH Pendulum boutique on Siam Paragon’s M Floor.

Operating boutiques in Thailand, Pendulum has been in the business since 1992 while Sincere Fine Watches was founded in Singapore in 1954.

Following the boom in independent watchmaking, SHH raises awareness of ingenious timepieces and serves as a platform for the creation of exclusive limited editions.

For instance, Christiaan van der Klaauw, Cvstos and Lang & Heyne have marked the opening of the boutique with an SHH Edition.

The debut selection also includes Armin Strom Mirrored Force Resonance, which unprecedently exploits the physical phenomenon of…

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