DTAC eyes 10m app users as digital push accelerates
Mobile carrier to build rich ecosystem
SET-listed Total Access Communication (DTAC) has set a target of 10 million monthly active users of its mobile app by the end of this year as the country’s third-largest mobile carrier by subscriber base pivots towards digital services.
The company has also targeted a five-fold growth in digital acquisition by 2023, aiming to turn the DTAC app into a super app.
DTAC wants to move beyond its core telecom and connectivity services by building a rich digital ecosystem, said How Lih Ren, DTAC’s chief marketing officer.
He said the company has experienced strong growth in digital adoption amongst its subscribers during the…
