A woman looks at items sold online. (Photo by Varuth Hirunyatheb)
E-commerce penetration in the retail sector could triple in the next few years as the pandemic pushes brands to go online and cross-border sales increase, says JD Central, an e-commerce joint venture between Central Group and Chinese internet giant JD.com.
Thailand’s online retail market accounted for 8% of total retail sales in 2020, which means there is still room to grow. The online retail market in China contributes 27% of total sales,” said Vincent Yang, chief executive of JD Central.
Thailand has 48 million shoppers online, up from 28 million virtual shoppers in 2017 — a compound average growth rate of 20%.
The local online retail market can double or even triple in the next few years as brands move towards digital with an…
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