Are you a dog slave or a cat slave? Or what kind of pets do you normally like? Creating content by bringing in little pets to help with communication. It has become another approach that many customers are interested in. And the products that bring the little ones to create ideas don’t just have to be about animals. but can be subdivided into other products
Today thumbsup will introduce this strategy for marketers or brands who are interested in using the pet strategy as a presenter or key in communication.
Merge little animals both online and offline.
Marketers and brands need to come up with a strategy once in a while. Some people may think of a separate strategy that is online doing one approach. Offline do another thing, right? because of the experiences of each target group in these two channels there is a difference
If doing the same, the viewer may not get the content that we want to convey. may make noise in marketing for free So I thought it was a split strategy to ensure that customers who reach our brand through both channels can easily understand and not misunderstand that your product is pet-friendly. But if you look at the content that these brands have mediated. I must say that it’s no less interesting.
Example of a hatari fan ad.
Sharp fan advertisement
Cotto sanitary ware advertisement
From these clips, you can see that Using pets to communicate the story of the product is another approach that does not create much impact or misunderstanding about the product. But it prompted me to remember, ‘Oh, I’ve seen this ad before. And a fun story line helps build good memory.
From meme to brand logo
In addition to creating communication content through advertising movies Some brands use pet memes to make their product logos fun and memorable.
For example, Grumpy Cat ready-to-drink coffee uses a grumpy cat as its logo on the bottle. will die at 7 years old
Meow influencer
It’s not just about bringing these pets to commercials. But these cats It can also be a great influencer. This can be seen in many accounts with a large following on Instagram or TikTok.
with high followers, such as Venustwofacecat with 2 million followers Cobythecat 1.9 million followers Hosico_Cat also has 1.9 million followers andCiel-Kyroure A dapper cat with 443 hundred thousand followers.
However, the dog and cat marketing trend is another pet trend that young marketers should not miss. Because this cuteness helps many brands to market for a long time and be remembered for a long time.
Clip source: Catdumb,
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