New Delhi: Disney+ Hotstar, the video streaming service owned by Walt Disney that owned the broadcast rights to the IPL (Indian Premier League) for the past five years may soon look beyond the marquee sports tournament for traction in India. Bob Chapek, the company’s CEO said while the cricket tournament is an important property and the company will do everything to extend the rights, it hopes to achieve subscriber targets of 230-260 million globally by 2024 even without IPL.
“Sports is a very important strategic offering for us because the fandom and passion (for it) is so deep. If you look at India, we’re certainly going to try to extend our rights on the IPL. But we’re very confident that even if we were not to go ahead and win that auction, we would still be able to achieve our 230 to 260 (subscriber target),” Chapek said during an…
