The Walt Disney Co.’s flagship direct-to-consumer service Disney+ Hotstar continues to expand its footprint in Asia, this month launching in Thailand.
The company held a press event in Bangkok Tuesday, featuring a collection of Thai celebrities, to introduce the service to the local market. The event was hosted by Thai media personality June Sawitri and featured appearances by models and actors including Aff Taksaorn Paksukcharern, Boy Pakorn Chatborirak, Tik Jesdaporn Pholdee and Mario Maurer.
As it has in other markets, Disney has closely aligned with a local telecom company, AIS 5G, to turbo charge the Thai launch. Disney+ Hotstar will go live in Thailand on June 30 and will be offered for 799 Thai baht ($26.20) per year. But AIS subscribers will be able to pick it up for as little as 35 baht ($1.15) per month.
Disney+ previously launched in nearby Malaysia on…
