In the process, it is placing itself as a rival to Amazon Prime and helping crystallize streaming platforms in the Indian market.
On one side are platforms offering sports viewing, led by Reliance Industries-owned Viacom18 after it recently won the digital streaming rights to the IPL for ₹23,758 crore for 2023-27. On the other are entertainment-led platforms, possibly jostling for the same set of subscribers in post-pandemic India.
The Walt Disney-owned streaming service is buying big-ticket films and bringing fresh web originals to the platform. Later this week, Hotstar will premiere Kamal Haasan’s latest Tamil hit Vikram, which it acquired for an estimated ₹100 crore.
The platform is ramping up its slate of south Indian films and web shows and will bank on its international…
