Today, the 2023 Kantar BrandZ China Gala Event was successfully held in Shanghai with the theme, ‘Brand Elevation for a Sustainable Future’. At the event, Kantar released the Kantar BrandZ Top 100 Most Valuable Chinese Brands Ranking and Report 2023.
Chinese brands have excelled again this year as the total value of the Kantar BrandZ Top 100 Most Valuable Chinese Brands reached over $1 trillion in brand value, despite economic uncertainty in China and around the world. This is a drop of 19% versus the previous year, but 13% higher than the ranking’s total value in 2019 before the impact of the COVID-19 pandemic. Strong brands are consistently leading this growth during a period of change, while the focus now is on brand elevation for a sustainable future.
Tencent (No. 1; $144.1bn) retains the top spot for the third year running, by driving its core…
