Discord and Reddit grapple with ‘WallStreetBets’ communities, Activision Blizzard defends DE&I hiring initiatives, and Twitter rebrands to embrace ‘real’ conversations

Hello, communicators:

Joe Martin, general manager and vice president of marketing and strategy for CloudApp, recently asked Twitter users for their most-hated corporate terms:

What corporate word or phrase do you hate the most?

Mine is let’s take this offline

— Joe Martin (@joeDmarti) January 28, 2021

Content strategist and copywriter Jessica Malnik shared a few words that shouldn’t be applied to your next product launch or corporate landing page:

Using the words – Revolutionary or Game-changer on your website

Women’s suffrage was revolutionary. The Civil Rights Act was revolutionary. Your new SaaS product is most likely not. ????

— Jessica Malnik (@jessicamalnik) January 28, 2021

Communications pro Zala Bricelj said she’d be happy to permanently ban the phrase, “Let’s circle back to that”:

Let’s touch base on that
Let’s circle back to…