Digital future for SMEs
Thai small businesses need new digital strategies for business competitiveness.
Before the Covid-19 pandemic, consumers were already shifting their spending to online platforms. The prolonged pandemic has supercharged this trend. In Thailand, 68% growth in e-commerce drove an estimated 51% year-on-year jump in the value of the digital economy to US$30 billion in 2021, according to the e-Conomy SEA 2021 report.
From the start of the pandemic in early 2020 to June 30 last year, Thailand saw the addition of 9 million new digital consumers; significantly, 67% of them reside in non-metro areas.
These growth trends indicate a myriad of opportunities for small and…
