2. Red Little Book, or XiaoHongShu (Xiao Hong Shu), is a very popular app among Chinese people. Currently, there are more than 200 million daily active users, and with the highlight on traveling community, it reached 500 million downloads in the App Store and Google Play in August 2022.
The app is extremely popular in China for KOC influencers to share and recommend places to visit, things to buy, local life, planning, traveling, reviewing. Thailand is one of the destinations that Chinese want to visit.
“DigiLink Thailand Company Limited” is the first and only company in Thailand that achieved official partnership from XiaoHongShu, part of only 8 official partners in the world. This is an opportunity for large enterprise entrepreneurs and Thai SMEs to reach Chinese consumers by presenting various products via the app “XiaoHongShu”.
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