"Delicious Thai food" reinforces the Thai SELECT brand

economy

20 April 2022 – 18:31

Ministry of Commerce reveals that ready-made Thai food products are still bright Consumer behavior shifts after COVID-19 Accelerate the promotion of the use of the Thai SELECT logo

Mr. Phusit Rattanakul Sereeruengrit Director-General of the Department of International Trade Promotion (DITP), Ministry of Commerce, said that the past Covid-19 epidemic has resulted in the change in consumer behavior around the world to suit new lifestyles. Entrepreneurs in many businesses have to adjust to offer products and services that meet the needs of today’s consumers in a timely manner. Food products are one of the businesses that have clearly adjusted. Because more and more people are turning to cook their own meals at home. In many countries, although people still prefer to live outside the home But food is still an important matter and focuses on safety as important.

The Department is ready to support the selection of ready-made Thai food products. Ready-to-cook or ready-to-eat, Thai curries, sauces or desserts to give the Thai SELECT logo so that consumers or Thai restaurants in foreign countries can choose to buy and cook with ease and taste according to Thai recipes. And according to the policy of “Thai food, world food” that focuses on expanding the Thai food market to the world market. Therefore, giving the Thai SELECT logo is an important mission to build more confidence for consumers in the international market. At present, the Thai SELECT logo has been given to a total of 603 Thai food products from 54 companies.

However, the selection of ready-made Thai food products to bestow the emblem this year There are many entrepreneurs who are interested in applying for the badge. from foreseeing the growth rate in the international market and want to raise the standard along with promoting the image of the product This will help build consumer confidence in the international market. And this year, the Thai SELECT logo has been extended to cover seasonings for Thai food. Because it is an important ingredient in Thai food and is very popular in the international market.

The Thai SELECT logo is not a product standard certification. But it is a guarantee that it is a Thai food menu that contains ingredients and ingredients according to Thai cooking methods. through the cooking process using Thai food style ingredients unique It has the taste and appearance of the food according to Thai food standards. The details are stated on the package in food preservation packaging that meets international standards. The food is still of perfect quality when opened. To make consumers around the world confident that the finished Thai food that they are going to buy is definitely the taste and quality that they want.

For entrepreneurs who have received the Thai SELECT badge, they will be privileged to participate in various activities of the department such as public relations at food fairs. in foreign countries where the Department participates Exhibits in Thai SELECT booths at THAIFEX- ANUGA ASIA trade fairs Organizing marketing promotion and business matching activities by overseas trade promotion offices around the world including public relations through the department’s media both online and offline which the Department believes that projects and activities This will help drive the export of Thai ready-made products to foreign countries to grow sustainably.