On May 5, 65, Dr. Nattaphon Rangsitphon, Director-General of the Department of Industrial Promotion or DIPROM, said that modern retail stores or Modern Trade in Thailand have a tendency to grow rapidly. From the forecast data between the years 2021-2023, it is found that the average growth tends to be 1.5-2.5%, one of which comes from being able to meet the behavior and needs of modern consumers precisely because it is spread across all areas of the country. There is a wide variety of goods and products. therefore responding to the needs of consumers in the new era who want convenience under the current situation
This is a good opportunity for entrepreneurs to develop products with standards and potential for production and delivery to the modern trade market. which Mr. Suriya Juangroongruangkit Minister of Industry Seeing this important opportunity and emphasizing it as an agency that has a direct role to play in promoting and supporting the target group entrepreneurs at all levels Accelerate the rehabilitation and development of entrepreneurs affected by the economy
In the past, to enhance the capacity and readiness to support the market demand especially SMEs and community enterprises Therefore, we continue to organize DIPROM – Modern Trade activities to develop agro-industrial entrepreneurs to expand into modern trading business channels or Gifted DIPROM – Modern Trade in order to increase opportunities and marketing channels and test the market of target operators. Including continual product development that meets market demands effectively
for collaborating with a network of private sector partners to help support business capital Ready to open a modern retail market channel for SME entrepreneurs and community enterprises in accordance with the policy DIPROM CARE: DeePromCare in terms of expanding business alliances (E-engagement) to support and assist in various fields, including expanding marketing channels and increasing distribution opportunities Ready to upgrade to cover the entire industrial chain
Recently, Dee Prom has collaborated with CP All Public Company Limited, the executives of Seven. Eleven and Seven Delivery organizes DIPROM MOVE TO MODERN TRADE activities through the form of online seminars to educate and followed by activities aimed at promoting, supporting and extending to potential SMEs and community enterprises. to enter the modern retail market or Modern Trade with a strong This is a part that will help stimulate the context both economically and socially.
At the same time, such activities also create opportunities for SME entrepreneurs. And community enterprises have the opportunity to sell products through 7-Eleven stores, both online channels at ALL ONLINE on 7 apps and offline channels within 7-Eleven convenience stores at There are more than 10,000 branches across the country. that will give entrepreneurs a chance to grow and expand their consumer base It is also an upgrade of the product to meet the standards. meet market demand as well as encouraging entrepreneurs to understand the changing market by using technology and innovation to make a difference and create value for the product.
including opening a view of digital marketing or digital marketing, creating promotions To promote sales, which is an important business in today’s era. as well as learn business with new strategies. Deeprom will join in the public relations to invite entrepreneurs who want to enter the new retail market and are ready to develop products according to product selection criteria. It is expected that the pilot in this cooperation will have more than 25 entrepreneurs being promoted into the modern trade market.
However, the cooperation betweenreadyand CP All, this time is considered one of the cogs that will help SME entrepreneurs and community enterprises who are affected by the economy. Including those who operate the business but have no opportunity to expand the business to the popular distribution channel of the consumer group This will enable entrepreneurs to operate their business with strength both now and in the future.
At the same time, Dee Prom continues to cooperate with organizations in both the public and private sectors, as well as relevant agencies in various fields in order to focus on promoting and supporting the target group entrepreneurs at all levels. To continuously increase business capabilities in all dimensions throughout the year 2022 as well.
Mr. Yuthasak Phumsurakul, Acting Chief Executive Officer of CP All Public Company Limited, Executive Seven Eleven and Seven Delivery said that the DIPROM MOVE TO MODERN TRADE project is another important public-private partnership project that will serve as a model to help drive SME business growth. and able to compete in the market strongly and sustainably through knowledge that is beneficial to the business This project has a total duration of 7 times, 3 hours of online training every Saturday.
by organizing the first training on Saturday, May 28, 65 throughout the duration of the training Participants in the training will learn from writing a Business Plan, Marketing Plan, and techniques for finding additional business funds. professional financial management product design Business trends in the 5G era, upgrading products with innovation as well
