This historic deal signals the future of the casual betting landscape.
DAZN Group, the leading sports entertainment business, today announces a strategic partnership with Pragmatic Group to develop a refreshed betting product for sports fans.
Pragmatic Group, a leading platform technology and content provider for the betting and gaming industry, was chosen by DAZN for its innovative and entrepreneurial spirit.
Under this exclusive, multi-year agreement, a new business headquartered in Gibraltar will launch and operate a new betting service under the DAZN BET brand.
DAZN BET will leverage the DAZN customer base and brand under a licensing agreement with DAZN Group. Pragmatic Group will supply the underlying platform and content and be responsible for the ongoing product development.
Responding to what DAZN customers say they want and the trend towards recreational in-play…
