Daikin prepares to launch a new air conditioner Ready to compress the budget to stimulate sales, increase 4 times, expecting revenue in 2023 to grow 15% due to the overall market recovery and corporate customers return to invest more Maintain the number 1 position in air conditioners in Thailand
Daisuke Murakami, general manager of Siam Daikin Sales Co., Ltd., said that the overall value of the air conditioner market has dropped by 1.5% compared to 2021. The factor causing the market to fall is expected to come from inflation in the past year. that results in a higher cost of living Causing the behavior and needs of consumers to change from the original but at the same time As for Daikin, it can still grow well in commercial air conditioners. and is still number 1 in market share
However, next year it is expected that the overall market will grow by 3% due to the return of the tourism industry. and Daikin targets revenue growth of 15%, expecting market segments with purchasing power and commercial segments to grow which we have prepared to adjust the proactive policy Strengthen marketing by adding new products to meet the needs of consumers in both B2B and B2C groups.
To reflect being an expert in high quality air conditioning systems, Daikin has developed new products that will meet the needs of both B2B and B2C consumers who are now paying more attention to air quality. B2C is a wall-mounted air conditioner (Room Air) model FTKF-X and FTKQ-X that comes with new compressor technology. It has the ability to cool quickly. which can reduce the air temperature to 15 degrees Celsius within 2 minutes, and can also cool continuously and save more energy because it consumes only 70 watts of power at night and has a cleaning system that can wash and blow the evaporator coil inside
For B2B products, Daikin has launched VRV 6th Generation air conditioners with a centralized air conditioning system that is one of the products that Daikin has been in the market for more than 40 years with efficiency. increasing both energy saving with new compressor technology which if compared to the standard model Electricity costs are up to 30% lower than before and are also redesigned both exterior and interior. The inside has designed a new control device that is more durable. The external part has reduced the size of the machine to be smaller by 20%, resulting in more space. and can add green space to the building It also has an innovative Modular Chiller Plant solution system that saves energy and maximizes space. Inside contains a cooling system like Magnetic Bearing Centrifugal Chiller, which is an application product according to space for air conditioning and large cooling systems.
Mr. Jesada Sapcharoen, Managing Director of Siam Daikin Sales Co., Ltd. added, “In terms of marketing strategies for next year. to meet the behavior of today’s consumers Daikin plans to penetrate the market even more. By increasing the promotional budget up to 4 times to cover all aspects in order to create awareness, spread the word and stimulate more sales. by increasing the frequency of marketing communications Use both offline and online media, including outdoor advertising media (Out of home) both in the Bangkok area. and other provinces at the point where it is an important landmark to penetrate to reach consumer groups across the country.”
