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Tuesday, May 14, 2024

Cultural policing is bad for business

A-lua — Thai sweets made in Buddhist amulet shapes — are seen at Thai dessert shop Madame Choops. They became a phenomenal hit but production was halted after the National Office of Buddhism ‘asked the shop for cooperation’ to choose another design.

The owner of Thai dessert shop Madame Choops recently got herself in hot water with religious authorities when she made her A-lua — a classic Thai dessert in various Buddha amulet shapes.

When the photos of her sweets went viral online, a group of officials from the National Office of Buddhism rushed to her shop in Samut Songkhram province to give her a dressing down.

Her dessert idea was offensive, she was told. The faithful cannot stomach the idea of people eating and chewing the sacred symbol of the Buddha, so she should immediately stop such…

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