Nowadays, short videos are on the rise.TikTok is gaining attention in both the content industry and the advertising industry. According to MediaBrix’s 2020 survey data, the vast majority of internet users saw an increase in video content, with 55% seeing daily views, and 90% favoring vertical short videos. It also found that 72% of people choose to study products and services. Through more video content This is an emerging digital marketing trend that has made Short Video Marketing one of the most popular strategies and is considered a vital business weapon.
Making Short Video Marketing Effectively And to answer that question, it is necessary to choose a tool that is easy to do and quick, so TikTok has introduced a tool called Creative Tools, available in its TikTok for Business solution such as Smart Video or short video creation feature that will help SMEs make short videos very easy. Up to 10 videos in 3 minutes and Video Templates or ready-made video features. That allows SMEs to create short videos with a wide selection of 60 ready-made video template formats.
Therefore, SME entrepreneurs should not overlook these tools. According to data, 71% of TikTok users have outstanding online shopping habits (GlobalWebIndex, 2020), which is why entrepreneurs need to adjust their strategy to short video. Marketing for more business opportunities in the present day
While digital marketing with Short Video Marketing is full of opportunities. But still, many SME entrepreneurs have to meet many restrictions in the creation of advertisements or short video content. Both the constraints on the budget, the team and the knowledge of technology Especially in short video productions to be outstanding, interesting and able to expand into sales.
Creative Tools are tools that will allow you to easily create short video advertisements on the platform. It’s not just filming, editing, and copyright effects, stickers and music.
But there are also tools that allow creative advertising to take place for a variety of purposes. From building awareness to generating sales with 2 key features:
- Smart Video: Smart video creation features That will help making short videos easily done by yourself. You can create up to 10 short videos in just 3 minutes from the editing process. Edit existing slides or videos, add text. Add music or soundtrack Including adding various effects and transitions As needed This feature can be used through the website. https://bit.ly/3ukFBYE Some examples of SME businesses using Smart Video feature include Ralunar, online watch source and Cardinal Film.
- Video Templates: Finished video features That will make creating short videos easy, beautiful and monotonous with a wide selection of 60 ready-made video template formats to meet any advertising design objective, from brand storytelling. Providing product information and promotions Just import the still images or videos that have been uploaded into the system. And select the desired template That’s it, the system will immediately create a video.
Creative Tools will be another key to help SMEs’ digital marketing on TikTok can be done easily and within a flexible budget. To fulfill the capabilities of the SME business to overcome the limitations In doing business
