Creative Juice G1 Thailand has created this print campaign showcasing how when it comes to food intolerance, your long time favorites can easily be your long term foes.
Eating healthy is one of the biggest trends these days. But the awareness of “food intolerance” is still very low in Thailand. Food intolerance means every person has very specific allergies or difficulty digesting certain food ingredients. This is based on the person’s genetics, blood type, body type, etc. And no two people will have the exact same set of food intolerance. Just choosing a generic (although seemingly healthy) diet, without knowing the specific food intolerance, can lead to long term health effects.
Bangkok Medical Lab wants to raise awareness of food intolerance because it’s the first and most important step to staying healthy. With a simple test, individuals can easily find out exactly what food ingredients they should or shouldn’t consume.
Since launch, there have been numerous daily calls to the clinic, with many people wanting to find out about the price and the test program details. Awareness of food intolerance, as well as visits to the clinic website, have also increased.
Credits
Client: Bangkok Medical Laboratory
Agency: Creative Juice G1 Co Ltd
Chief Creative Officer: Asawin Phanichwatana
Chief Creative Officer: Chanatthapol tiensri
Creative Chairman: Veradis Vinyaratn
Creative Director/Copywriter: Veradis Vinyaratn
Creative Director/Art Director: Asawin Phanichwatana
Creative Director/Copywriter/Art Director: Chanatthapol Tiensri
Creative Director/Art Director: Vanalee Krairavee
Copywriter: J Wong
Copywriter: Sasithorn Thapayom
Art Director: David Leung
Creative Group Head: Vanalee Krairavee
Chief Executive Officer: Chakrit Tachanaparak
Account Manager: Prathana Buathong
Visual Artist: David Leung
Photographic Studio: David Leung
