Have you ever been unable to come up with a content idea? No matter where you find inspiration No matter how much feed is plowed So we may have to look back at the brand content pillar (Content Pillar).
What is a Content Pillar?
Content pillars organize structured communications around what you know and what your audience cares about. So choosing the right pillar for the brand is important.
Each brand has a different pillar of content. Basically concentrate on the main product that is being sold or other areas of expertise. To make sure that they are not always focused on sales. This can cause your followers to get bored and may unfollow you.
Defining Pillars You can start by asking the following questions. What is the goal of the business? How will content help me reach my goals? How to measure the success of content? What platform is the target audience on? Is the content used interesting?
Answering these questions will help us find the right pillars of content for the brand. Only after that can develop a content strategy and create valuable content for followers.
How to implement content pillars in practice is to integrate them into your marketing strategy and harmonize your brand’s communications and goals:
1. Define brand identity and target audience
Study and identify your brand identity, values, and values, and then be able to identify your target audience. understand interests and painpoints
2. Specify Content Pillar
Determine topics that resonate with your brand and relevance to your audience. These should reflect industry expertise. and values that the brand values Based on the brand’s products or services.
3. Develop content ideas
Create ideas from Content Pillars that provide value to your audience and align with your brand’s communications. Consider content formats such as articles, blogs, videos, photos, social media posts, podcasts, to ensure that content is valuable, interesting, and compatible with your audience’s needs.
4. Create a content calendar
Plan and organize content. By setting festivals and relevant important dates in advance. Including putting content to complete according to the content pillar in order to adjust the schedule according to the goals you want to communicate
5. Check and measure
Analyze the effectiveness of content within pillars regularly. Keep track of your access rate numbers. participation rate audience feedback and audience opinions Use the data to improve your content strategy. Identify pillars and channels of success. and bring to improve other content for better results
6. Content Pillar improvements
Although the content pillar is something that brands can rely on the structure of every content. But when trends change Pillars should be adapted and effective at all times according to industry trends and the interests of the target audience.
However, it must be understood that the content pillar is used as a strategic framework. But it should also be flexible for creativity. and modify Be open to experimentation and exploring new ideas within the given content. To be fresh and interesting
