Mr Nattakit, right, and Mr Kawin promote ‘The 1 Bag’ campaign at a recent launch event.
SET-listed Central Pattana (CPN) is joining hands with The 1 digital lifestyle and loyalty platform to launch “The 1 Bag” campaign to drive sales in the third quarter.
Nattakit Tangpoonsinthana, CPN’s chief marketing officer, said the campaign fits the roadmap of The 1 Biz, which is described as a synergistic programme between Central Pattana and The 1.
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