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Wednesday, March 29, 2023

CPN preps B400m campaign

Mr Nattakit, centre (back row), at the launch of the CPN’s 400 million baht ‘Summer & Songkran Festival’ campaign.

Real estate developer Central Pattana Plc (CPN) is joining hands with more than 20 partners in allocating 400 million baht for its summer promotional campaign for Songkran.

The campaign is expected to stimulate cash flow of 2 billion baht in the second quarter of this year.

CPN has teamed up with the public and private sector to create the “Tourism’s Big Wave” campaign to spur both tourism and the economy.

Under the summer campaign, the company will highlight Songkran as one of the world’s best festivals that people around the world are eager to visit.

“Since the easing of the pandemic, we have started to see…

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