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Friday, May 10, 2024

CP Group drops Tesco in rebrand move

CP Group drops Tesco in rebrand move

New store brand bears Lotus’s logo

Lotus’s Ramintra store is the first large format store to have undergone a transformation throughout the entire space.

Charoen Pokphand Group, the country’s biggest agribusiness conglomerate, has dropped the Tesco brand in Thailand after the completion of a US$10.6 billion-baht purchase deal.

The change in brand marks the end of a 23-year presence of the British hypermarket chain in Thailand where it became a household brand with over 2,000 locations across the country. Of the total store locations, 400 are hypermarkets and Talad Lotus while the remaining 1,600 are mini-supermarkets.

On Monday, the CP Group presented a completely new store brand and uniform new brand name to…

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