Coway 1st quarter sales growth exceeds 200% target, accelerates penetration of air purifier market in the second half of the year

Mr. Park Chunyong Managing Director of Coway (Thailand) Co., Ltd. said that the overall water purifier market in Thailand There is still intense competition. And Thailand is the center market in this region. Causing Coway’s plan in the second half of the year to continuously penetrate water machines in Thailand by launching a new group of products to the market

At the same time, it will focus on the Subscription strategy, a membership system for monthly use. that is the point of the company To expand the market in Thailand and offer a price that is worthwhile (Value) and aim to create new experiences (Experiences) through product innovation. Ready to move forward with Influencer Marketing by allowing influencers who are customers to tell about their experiences and services of the product. to build consumer confidence and to draw famous KOLs to enter the market

for the direction of work in the second half of the year The company aims to support the Well-being Life for Thai people, including worthiness. ready to deliver new experiences through high-performance product innovations By using new technologies and designs to make the Coway brand become a culture of drinking water and fresh air in people’s daily lives in harmony. And able to win the hearts of all groups of consumers in order to truly become the No. 1 health brand in Thailand After occupying market positions in both South Korea and Malaysia

in another product group of the Coway brand that can increase sales continuously with the air purifier group that generated sales in the first quarter Exceeded 200% of the set target and the product must be continuously restocked. It comes from increasing the number of service booths covering the area of ​​Thailand. and increasing the number of health planners or consultants and health planners which helps expand the brand to grow continuously

There are also plans to launch new products with superior quality. To meet the lifestyle of people who turn to focus on health and want products with high efficiency. And more and more convenient to maintain market share of health products. And maintain the brand status that is trusted by consumers No. 1 in Thailand

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