COVID fuels e-commerce. In search of future opportunities

Ready for e-commerce in 2022

Online shopping has been popular with Thai consumers given their hectic lifestyles and busy schedules. According to Statista, Thailand placed second in Southeast Asia behind Indonesia for the size of a nation’s internet economy, with a value of roughly $16 billion in 2019. The ongoing pandemic has only accelerated this trend. From the beginning of the pandemic in early 2020 to the first half of 2021, Thailand added nine million new digital users and achieved 68 percent growth in e-commerce, resulting in a 51 percent year-on-year increase in the value of the digital economy – to $30 billion in 2021. Currently, more than 36.6 million Thais…