Sara Lamsam, centre left, president of the Thai Life Assurance Association, and Mr Suthiphon, centre, promote the new Covid-19 insurance product.
The Office of the Insurance Commission (OIC) has partnered with insurance firms to launch a “new normal plus protection for accidents and Covid-19” plan as a micro-product for those concerned about risks related to the pandemic.
As the pandemic continues to capture interest, regulators and insurers have launched the product as a marketing strategy to make insurance more relevant to people’s daily lives, while helping to boost the industry.
The new product is expected to increase sales during the pandemic, with insurance companies providing protection for a price of 10 baht during the New Year period from December to January 2021, said Suthiphon Taveechaiyagarn,…
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