The search for the next big resort destination in Thailand is an absolutely big ask. An expansive country with 77 provinces and an amazing array of diverse geographical locations, Instagram-worthy aspects, and distinctly different nuances. Out of this brazen travel chaos, the endearing term ‘same same, but different’ was born and remains highly relevant.
Yet, one of the simple truths of emerging destinations remains the adage “you can’t stay there if you can’t get there”. Potential is one thing but…
