Cost of living concerns mount

Nielsen survey shows Thai purchase decisions becoming more challenging

Fifty-seven percent of Thais are worried about their income being insufficient to cover their existing expenses, up from 51% in 2021, according to the market research firm Nielsen.

This heightened uncertainty is driven by factors such as the aftermath of the Covid-19 pandemic, escalating inflation and higher interest rates. These worries about the cost of living are exerting a substantial influence on purchasing decisions across multiple sectors, the company’s 2024 Industry Insights Report shows.

When questioned about the challenging economic conditions, only 32% of Thais have…