Intense competition
Pote Sakuntalak, manager of the Hong Kong Tourism Board in Thailand, foresees heightened competition to attract Thai tourists across various destinations in 2024. For instance, K11 Art Mall, in collaboration with Hong Kong International Airport, is offering tour packages starting at as little as 8,000 baht.
“2024 will be another year that the Hong Kong tourism sector will offer new selling points to attract Thais, such as new destinations and tourism routes for spiritual travellers or food enthusiasts,” he said.
He added that Hong Kong could benefit from the free visa scheme by acting as a travel hub between the two countries.
Hong Kong aims to draw at least 500,000 Thai tourists this year, compared to 380,000 people in the first 11 months of 2023. The target, however, is still low compared to the 570,000 Thais visiting…
