The department’s director general Phusit Ratanakbul Sereroengrit, says these KOLs should be credible figures in different fields, capable of recommending and generating interest in specific subjects, adding that Commercial Attachés, in particular, have knowledge and expertise in marketing, product trends and consumer preferences in their respective countries. Introducing Thai products to consumers through social media, he said, is another means to expand the market for Thai products internationally.
“Social media is a powerful tool to rapidly and extensively reach consumers. People value individuals who influence opinions (influencers) or KOLs. The department is thus assigning Commercial Attachés to act as KOLs, and some offices have begun implementing this, such as posting content about product trends, consumer preferences and entry points for Thai products in various…
