Mr. Sura Kanitthaweekul, Chief Executive Officer, Com7 Public Company Limited or COM7 Retailer of IT products, electrical appliances And major technology in the country revealed that “the response flow of iPhone14 scheduled to be released on the first day of September 16, 2022 continues to break the record of the highest bookings in history. And the good news for this year is that Apple has announced its latest flagship. And raise Thailand as a Tier-1 country of iPhone14 sales officially This will allow Thai people to be able to buy iPhone14 along with more than 40 countries around the world. reflecting the growing sales of Apple products in Thailand And has a strong fan base, with COM7 smiling for this benefit as well. As we are the largest Apple product distributor in Thailand.”
For highlights iPhone14 series of smartphones that are advanced to the next level. Comes in 10 colors to choose from: Purple, Blue, Midnight, Starlight, Red, Deep Purple, Space Black, Gold & Silver with two top models, the iPhone 14 Pro with a 6.1-inch screen and the iPhone 14 Pro Max with a 6.7-inch screen. That comes with the Dynamic Island feature is a new feature to show the status of different modes. And for the first time, Emergency SOS features using the A16 chip, the latest chip that Apple says iPhone 14 Pro is the fastest smartphone ever, including a new camera system and advanced features. Supporting the atmosphere from the first day of booking and the release date is bustling The most popular model during the pre-order period is the iPhone 14 Pro Max, Deep Purple.
In addition, Apple Watch Series 8 smartwatch has also been launched at the same time, 3 models, Apple Watch Series 8, Apple Watch SE and Apple Watch Ultra, appealing to healthy lines, including AirPods Pro 2 to meet consumer lifestyles. enter the digital age Expected to be released soon
However, this year Thailand has the right to sell iPhone faster than before. Last year, it was scheduled to be released in October, allowing COM7 to recognize revenue from flagship products faster. Support revenue during Q3 and Q4, which is usually the peak of the year.
In terms of distribution channels, COM7 is considered the leading retail channel that sells IT products and smartphones with the most comprehensive branches in the country. In the first half of 2022, there are a total of 1,090 branches under the management of the Group, comprising 418 BaNANA branches, 133 franchise branches, 126 True Shop by Com7 branches, 117 Studio7 branches, KingKong. Phone of 76 branches, BKK of 32 branches, iCare 30 branches and others of 158 branches, which are stores that sell Apple and iPhone products through more than 1,000 stores. Nationwide branches
In addition, COM7 has penetrated more online sales channels. Get an overview of the first half of the year, online sales grew more than 65% compared to the same period last year. and focus on online distribution channels by developing the platform With the official launch of the Studio7 Thailand website, as well as the launch of BaNANA Application for the convenience of customers in purchasing products via mobile phones. and service for receiving goods at the store or home delivery according to customer requirements In addition, after-sales service, whether purchasing products at the store or online channels.
COM7 has also launched a new service under the iCare store, the official Apple product repair service center, with iCare Delivery Service, which is to receive, deliver, repair products to your home by contacting via online channels. This is to stay the number 1 supplier of Apple products and create the best customer experience.
As for the revenue target in 2022, COM7 is set to grow at least 20% from the previous year at over 51 billion baht and aim for the end of this year. There will be a total of about 1,200 branches.
