Coles brings a “Taste of Australia” to Thailand

A partnership between Coles and Thai retailer Central Food Retail will see more than 200 Australian Coles products sold through Thai supermarkets. 

The export deal facilitated by Austrade aims to provide local farmers and food producers with an expanded footprint and access to more customers in Asia.

Michael Helleman, Australian senior trade and investment commissioner in Bangkok, said he was thrilled that people in Thailand – tourists, travellers, and expats longing for a “taste of home” – will have access to Aussie-made food and beverages, as well as giving a boost for farmers. 

“Austrade has been supporting Coles in Thailand since 2019 with introductions to buyers for their fresh produce, meat, and grocery products,” said Helleman.

“In 2021, Austrade facilitated the introduction to Central Food Retail, and it’s great to see more Australian products…