‘Coke’ has raised the price of soft drinks by 1 baht since the beginning of 2023 according to material costs.

In 2023, it was the year that many groups of products increased their prices from raw material costs. The price of oil, which is the cost of transportation, continues to rise. As a result, the soft drink market has also increased the price as well.

Ms. Richa Singh, Coca-Cola Marketing Director for Thailand, Myanmar and Laos, said that in the past, the overall cost of various raw materials continuously rising Both transportation costs and inflation caused the company to raise the price of soft drinks by 1 baht since the beginning of the year 2023.

However, Coke has assessed the Thai soft drink market. With a value of more than 5.60 billion baht in 2023, there is a chance to expand more than in 2022 with a growth of 7%, driven by the weather this year that is hotter than usual. and the unfolding COVID situation Affecting the overall purchasing power to be more active.

At the same time, the soft drink market this year continued to expand well. The strong product group will be Sugar-free and 0-calorie products, following the increasing interest in health care.

As for the overview of the soft drink market in Thailand last year, Nielsen stated that the market value was over 56.0 billion baht, with a growth of 7%.

At present, Coke brand alone has a total market share of 56% in the total black soft drink market.

In addition, during the month of May, a brand new drink, U-Ha, was launched, a fruit-flavored soda drink. It is a drink with 0% sugar and 0 calories aimed at expanding the new generation in Gen Z aged 16-25 years, who like refreshing drinks. and good for health together

source Bangkok Business