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Thursday, May 2, 2024

Coachella’s return brings big business to California desert

Thousands of people headed to Coachella occupy hotels in neighboring areas including Palm Springs, the resort area bordered by the San Jacinto mountains and known for its palm trees, golf courses and spas

INDIO: “We’ve waited years for this!” exclaims Jesus Medina as he dishes out burritos to the hungry masses at Coachella, the music festival that’s back on in the California desert after three years.

After a Covid-induced hiatus, Coachella Valley businesses are flourishing with the return of one of music’s most-touted events, a boon for the region that counts festivals as key to its economic engine.

With just a little over 90,000 residents, Indio’s motto is “The City of Festivals,” events that make it at least $3…

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